About | bytoby

Delivering positive
impact by design.
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bytoby is the brand design studio of Toby Dodwell.
Focused on 'Design for Good' inherently shaping the future for People & Planet. Tailoring deep experience through branding, strategy & design for the changing world.

I work with like-minded brands to craft a business that’s loved, noticed and sought after. A brand that stands out and turns heads.

I believe good design should be accessible to all. Each year, I dedicate pro bono time to collaborate with a charity or social enterprise in need of impactful creative support.

Beliefs
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Design for All
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Crafting visuals that resonate universally. Dedicated to a design philosophy where everything carries significance, each element is purposeful and intentional, communicating a meaningful message, contributing to a greater purpose. Making design a tool that connects, understands, and empowers.

Purpose-Driven
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Fuelled by a deep sense of purpose, I build brands that extend beyond aesthetics, aligning with meaningful causes. Weaving narratives & telling stories that not only reflect brand essence but also contributes to societal and environmental impacts.

Together
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Collaboration is at the heart of my creative process. I stand firm with the collective power of shared ideas, open dialogue and deep listening. These will be the keystones of all interactions, leading to co-created solutions. Together, we'll harness diverse perspectives to bring impactful communications to life.

Simplicity
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Simplicity is not just a design principle for me; it's a philosophy. I believe in clarity and effectiveness over unnecessary complexity. My design communicates messages with precision, resonating on a deep, visceral level, while delivering powerful visual experiences.

See How
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We worked with bytoby from the very beginning of our brand design journey. It became very clear after our first meeting that we had the same ethos and mindset to create a sustainable and ethical profile that customers could relate with. Over the years we have tweaked and evolved the brand, all with the guidance of Toby taking us in different directions, each time elevating the brand to new highs. Highly recommended both business and personally.

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Ray Woolhead, Founder, Divine Gin.

Design For Good, People & Planet.