Lava Lifestyle

LAVA Lifestyle
Fitness & Wellness for Women, by Women.

Founders Leonie and Anna had 28 years of experience in the Health & Wellness industry & were tired of male-centric supplement brands with unnecessary ingredients. They wanted a female-focused brand without the fluff, scientifically backed & formulated specifically for female minds & bodies, that would not only show up, but evolve the current noisy market.

Services

Brand strategy
Brand Architecture
Visual identity
Brand positioning
Packaging design

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Brief

Create a prominent inclusive, inspirational community-led brand dedicated to providing supplements & guidance, focussed on natural, nutritional ingredients that actually work. Through an innovative range of products, we want to empower women to achieve their full potential and support not only fitness goals, but all-round wellness and active lifestyles. The brand should support not isolate beginners to training & wellness, brand guidance & encouragement becoming 'The Voice' in the marketplace.

No pink washing, cut out the BS by not offering cliches and false promises! Authentic fitness and wellness brand for Women, by Women.

Insights

Sitting with Leonie & Anna to understand the points of differences at the heart of the project formed the direction; "We don’t want to pink wash or fall in line with 'female orientated' stereotypes - We want to build a community dedicated to providing strong independent women with products that will help them thrive". These powerful statements were threaded through the brand with the execution of colour being critical to the brand & packaging.

The brand wanted to be a leader in the market by being open, honest & transparent with the founders at the center building a focussed community. Creating a strong brand identity to appeal to Women in an inclusive & positive tone using the powerful colour palette & inpsirational voice positioned as the go-to brand for female health & wellness.

Honestly, we were cautious of taking our female-led brand to a designer we didn't know but were quickly suprised by Toby, he just got it & us. The level of attention to detail & understanding he brought to our brand was next level. We're so happy!

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Leonie & Anna, Founders, Lava Lifestyle

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