Kevin Karaca
Helping purpose-driven brands do more good.
I believe business should be a force for good. Leaving the world better than they found it. Kevin Karaca will represent simplicity, creativity, radical honesty, and community, working for more than ‘just’ sales. Working to improve the world.
Services
Visual identity
Campaign
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Brief
I’m on a mission to make the world simpler.
Because simplicity makes almost everything better. Marketing, branding, cars, environmental impact, food, relationships, life. I do this through marketing strategy and copywriting.
Develop & build a visual identity that supports, empowers & delivers high-impact messaging for bold, creative, customer-focused clients that want to do good in the world. They value quality in their product/service & want to leave the world better than they found it. KK will represent simplicity, creativity, radical honesty, and community.
Insights
Understanding the direction Kevin wanted to take his business in was easy. He had it nailed down, as a creative himself he knew where, what & how but still allowed me the freedom to bring his brand to life with powerful messaging, direct punches colour, striking typography & brand marks.
With so much strength within direction & messaging, it required a responsive, adaptable brand bold enough to harness it all together with multiple executions of the brand mark to enhance the direct conversational approach.
True collaboration happened within this project.
What separates Toby from other designers is his personal approach. He takes the time to listen and understand what you're trying to achieve and then ensures you get there. Toby's ability to bring your thoughts to life is amazing
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Kevin Karaca, Founder, Kevin Karaca
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