Young Futures | bytoby

Young Futures
For a life of happiness.

In a world where every child deserves a chance at happiness, Young Futures stands as a beacon of hope. Our mission goes beyond mere words; it's a commitment etched in every action we take. We understand that mental health challenges in children are not just obstacles to overcome, but battles that shape their very existence. That's why we're here, not to recite scripts or follow predefined paths, but to walk alongside each child on their unique journey towards a life filled with joy and fulfilment.

Services

Brand strategy
Brand Architecture
Naming
Visual identity
Brand positioning
Campaign

-

Brief

An unamed Children's charity, supporting Children & Young People with Mental Health issues.

As a charity we want to provide a better quality of life for children with mental health issues, give them the tools they need to live a life of happiness, whilst support parents through the difficult journey. We must shine a light to stop the stigma around children's mental health. We have to educate the world that Mental Health isn't just a buzz word for adults to throw around. Our Children need us.

We would like something impactful but also relatable. Our message is so important, we dont want that to be lost. Simplicity is key & we would like stand-out in what is becoming a more relevant & visually aware space!

Insights

This was a project that instantly hit a nerve & was close to my heart. It carries huge importance for the wellbeing of children & the parents. Spending time with Laura & her partners to understand the deep issues & struggles from both parent & child was extremely real & allowed me direct access to the raw emotion that fed the project. Being direct was vitally important to gain that insight to get to the core of the real issues & create messaging that was reflective of the struggles & represent YF in the correct tone.

This is a project that I will never forget. I'm proud & grateful to have been asked to undertake such important piece of work that can really help the lives of many.

Before we reached out to Toby we had heard great things from multiple sources, especially about how he was able to listen & transform ideas into reality. This is such a delicate subject matter for our small charity but Toby enabled us to stand tall & shout about our important message in such a beautifully confident & established tone. Toby guided & took us to places we didn't think were possible. We're super proud of our life-saving brand & the work it's does for children, this wouldn't of been possible without you Toby, thank you!

-
Laura Taylor, Founder, Young Futures

< Previous

Next >

Stay in the loop. Add your email
below to receive bytoby news

Ravenfield. S65.
+44 (0) 7921 500 470
hello@bytoby.co