Northern Soles

Northern Soles
Foster a Culture of Sustainability.

In a world where we are facing environmental and economic challenges, it is as important as ever to be repairing and reusing what we have, we can reduce our impact on the environment, save money, and foster a culture of sustainability.

Services

Brand strategy
Brand positioning
Brand Architecture
Brand/Visual identity
Campaign
Packaging
Digital/Web

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Brief

The mission of Northern Soles is to provide Sheffield, the spiritual home of climbing, and the north of England with a customised climbing shoe and mountain boot resoler. With it being a Sheffield first, we are looking to take advantage of the locality with the Peak District being one of the largest communities of climbers in the world.

Northern Soles represents a sustainable solution to giving new life to your climbing shoes.

We are focussed on being an environmentally conscious and caring business. Profits will not be prioritised over our consideration for the environment and the end product for the customer. Excellent customer service with clear turnaround times. Customised climbing shoe resoles. We aim to return the shoes as if they were new.

Insights

Direct insights guiding the brand creation were sustainability, consciously being as environmentally friendly as possible & excellent customer service.

With the nature of climbing shoes moulding themselves to the foot comfortably, buying new is wasteful & uneconomical. By emphasising the sustainable messaging 'Repairing is the new recycling, let us help you make a difference' & 'Our expert repair services will helpyou save moneyandthe environment' enabled us to on-board conscious customers easily. It is direct & honest messaging that allows the brand to be conversational & open.

The concept of the visual identity took inspiration from the differing shaped grips on a climbing wall with colour being impactful & constrasting to ensure visibility & compliment the climbing culture. A relaxed typographic style was produced to enhance the conversation, feeling approchable & friendly.

I collaborated with Toby on the branding and website design for my company, Northern Soles. I was immediately impressed by his clear vision for developing my brand and his keen understanding of my needs. After the initial branding was completed, I continued working with Toby on the website, and he exceeded my expectations. He is thorough, communicates extremely effectively, and delivers on all fronts. I highly recommend his services.

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Andrew Hart, Founder, Northern Soles.

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